You all have been asking me to write a post about Klout, so I’ve finally sucked it up. Sit back, drink a coffee or a cocktail (whatever you’re into), and relax while I break this down nice and easy.
Why you should be on Klout:
1. Free stuff. This is the main reason why I use Klout. I wish I could say that I wasn’t a sucker for free stuff, but I am. I LOVE it. Klout feeds my need for all things gratis, or in some cases, discounted.
My favorite perks have included a movie package, a paperback book, a 4-pack of Red Bull energy drinks, and AMAZING business cards from Moo (I just had to pay $5 shipping – totally worth it).
That’s another reason why I’ve enjoyed getting these perks. In some cases, I’ve learned about really cool companies and programs that I hadn’t been acquainted with beforehand. My MOO business cards have rocked my world to the point where I’ll definitely be doing business with them in the future.
2. It influences hiring. There is a lot of controversy about using Klout scores as part of the hiring process. Like it or not, it has officially become a thing. It has become commonplace for your Klout score to be a field on job applications. The rationale behind this is that your Klout score conveys your people skills (or lack thereof), your ability to communicate, and your capacity to market yourself. In this job market everything helps, right? So get to it, Klout it out.
3. It’s yet another way to make connections. I’ve had several quality Tweeps tell me that they found my Twitter link (AKA found me) via Klout. This is where the categories you pick matter. Mine, especially those that I’m most influential in, describe me and what I do to a tee. Consequently, it’s not surprising that a lot of really awesome grammar, book, and tech people have met me while Klout category surfing.
How it works:
You link your social media accounts and Klout tells you how much you influence others. It gives you a Klout score, from 1 to 100 (100 being the most influential). *No one knows how this number is calculated* However, the best way to boost your Klout score, at least where Twitter is concerned, is to get influential people to RT to you.
Based on the content of the social media accounts that you’ve linked (the things you tweet about, post on Facebook, etc.), Klout generates categories that you are influential in. Again, for me, that would be things like books and social media. The fun and interactive part of Klout is giving +K to other people and getting it in return. Think of +K as a vote. You get to vote for who deserves to be influential in a specific topic. If you think my apps rock, you can give me +K, or a votes, in apps. If you think that I’m influential in apps, but notice that it’s not one of my categories, you can buy it for me. It will cost you a total of 5 +K.
The nitty gritty:
- You automatically get 5 +K just for signing in.
- When someone gives you +K, you automatically get that exact # of +K to give to others. While you should give +K back to that person, you don’t necessarily have to.
- You can have up to 10 +K at any given time.
- You can add people to lists (just like on Twitter).
- You get badges for different things. These are useless badges are just for show.
- Don’t link social media accounts that you don’t really use (cough cough Google +). It will dramatically lower your Klout score.
- Klout allows you to be an influencer in 20 categories max.
How to cheat the system:
- Find Tweeps that will agree to give you a ton of K+, all at once. As soon as someone gives you +K, you are able to give them +K back. You already get 5 +K just for signing into Klout per day. SO say I have a Tweep who is willing to give me +K in all 20 topics in one day. It would work like this: I give 5 +K –> they give 5 +K –> I use that 5 +K to give them 5 +K –> they give all 5 +K back to me. At this point, we’ve officially given each other +K in 10 categories. Continue doing this until you’ve given each other +K in all 20 categories. Now you guys are good for a little while, you can focus on giving and receiving +K from other people.
- Pick the most common categories. You can creep Klout perks (current and past) to see which topics come up the most often. For instance, being influential in Klout, Social Media, Technology, Food, Beauty, and Moms will earn you a ton of rewards. Delete the useless topics that Klout says your influential in (I’ve gotten dumb things like “Teeth” and “War” before) and add these categories instead.
- Change your categories based on upcoming perks. It appears as though you can delete and add categories whenever you want, as much as you want. Upcoming perks usually tell you which categories are needed to obtain that perk when it becomes available. You usually need to have “medium” influence in that category in order to qualify for it. It’s not difficult to achieve medium influence. If you tweet that you need +K in a specific topic, you’ll probably be able to become a medium influencer by the next day (maybe even day of). Claim your perk when it becomes available!
If you have any Klout tips, list them in the comment section! I am ALWAYS interested in raising my Klout score and getting better perks.